Blue

#776f91

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads grounded. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #776f91, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#776f91

RGB119, 111, 145

HSL254, 13%, 50%

HSV254, 23%, 57%

CMYK18%, 23%, 0%, 43%

Lab48.68, 10.47, -17.41

XYZ18.4, 17.34, 29.16

Decimal7827345

Web safe#666699

Pantone667 C

Shades of blue

#6c6584 #625b78 #58526b #4d485e #433e51 #383444 #2e2b38 #23212b #19171e #0e0d11

Tints of blue

#847c9b #908aa5 #9d97b0 #aaa5ba #b6b2c4 #c3bfce #d0cdd9 #dcdae3 #e9e7ed #f5f5f7

Colors that go with blue

Complementary#89916f Analogous#6f7891 Analogous#886f91 Triadic#91776f Triadic#6f9177 Split complementary#91886f Split complementary#78916f

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 18, 23, 0, 43.

The same color needs a different cmyk build depending on the paper. Here is #776f91 on both.

Coated stockgloss or silk, C

18 23 0 43

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

21 25 4 49

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #776f91 straight into your stylesheet.

.background { background-color: #776f91; }
.text { color: #776f91; }
.border { border: 2px solid #776f91; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #776f91 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #776f91 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #776f91 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #776f91 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #776f91 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.