Blue

#9d97b0

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a muted blue at 254 degrees. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #9d97b0, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9d97b0

RGB157, 151, 176

HSL254, 14%, 64%

HSV254, 14%, 69%

CMYK11%, 14%, 0%, 31%

Lab63.7, 7.2, -12.22

XYZ32.81, 32.44, 45.61

Decimal10327984

Web safe#999999

Pantone666 C

Shades of blue

#8d86a3 #7d7596 #6f6787 #615a76 #534d66 #454055 #383444 #2a2733 #1c1a22 #0e0d11

Tints of blue

#a6a0b7 #afaabe #b8b3c5 #c0bdcd #c9c6d4 #d2cfdb #dbd9e2 #e4e2e9 #edebf0 #f5f5f7

Colors that go with blue

Complementary#aab097 Analogous#979eb0 Analogous#a997b0 Triadic#b09d97 Triadic#97b09d Split complementary#b0a997 Split complementary#9eb097

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 11, 14, 0, 31.

The same color needs a different cmyk build depending on the paper. Here is #9d97b0 on both.

Coated stockgloss or silk, C

11 14 0 31

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

14 17 4 37

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #9d97b0 straight into your stylesheet.

.background { background-color: #9d97b0; }
.text { color: #9d97b0; }
.border { border: 2px solid #9d97b0; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #9d97b0 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #9d97b0 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #9d97b0 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #9d97b0 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #9d97b0 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.