Blue

#908aa5

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and muted. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #908aa5, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#908aa5

RGB144, 138, 165

HSL253, 13%, 59%

HSV253, 16%, 65%

CMYK13%, 16%, 0%, 35%

Lab58.81, 7.77, -13.45

XYZ27.38, 26.82, 39.33

Decimal9472677

Web safe#999999

Pantone5285 C

Shades of blue

#817b99 #736c8c #67607d #5a546e #4d495e #413d4f #34313f #272530 #1b1921 #0e0d11

Tints of blue

#9a95ad #a49fb5 #aeaabe #b9b5c6 #c3bfce #cdcad6 #d7d5df #e1e0e7 #ebeaef #f5f5f7

Colors that go with blue

Complementary#9fa58a Analogous#8a91a5 Analogous#9e8aa5 Triadic#a5908a Triadic#8aa590 Split complementary#a59e8a Split complementary#91a58a

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 13, 16, 0, 35.

The same color needs a different cmyk build depending on the paper. Here is #908aa5 on both.

Coated stockgloss or silk, C

13 16 0 35

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

16 19 4 41

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #908aa5 straight into your stylesheet.

.background { background-color: #908aa5; }
.text { color: #908aa5; }
.border { border: 2px solid #908aa5; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #908aa5 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #908aa5 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #908aa5 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #908aa5 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #908aa5 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.