Plum

#c28ab1

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft pink at 318 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #c28ab1, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c28ab1
RGB194, 138, 177
HSL318, 31%, 65%
HSV318, 29%, 76%
CMYK0%, 29%, 9%, 24%
Lab64.02, 27.51, -11.96
XYZ39.27, 32.82, 45.86
Decimal12749489
Web safe#cc9999
Pantone521 C
Pantone521 CHex#c28ab1Rgb194 138 177Cmyk0 29 9 24Lab64 28 -12Darker#7c416aDeep#aa5b92Lighter#d9bbd0

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 29, 9, 24.

The same color needs a different cmyk build depending on the paper. Here is #c28ab1 on both.

Coated stockgloss or silk, C
0 29 9 24
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 31 12 30
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #c28ab1 straight into your stylesheet.

.background { background-color: #c28ab1; }
.text { color: #c28ab1; }
.border { border: 2px solid #c28ab1; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c28ab1 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.78:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.56:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #c28ab1 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c28ab1 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c28ab1 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #c28ab1 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.