Plum

#b78ac2

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 288 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #b78ac2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b78ac2

RGB183, 138, 194

HSL288, 31%, 65%

HSV288, 29%, 76%

CMYK6%, 29%, 0%, 24%

Lab63.46, 26.99, -22.5

XYZ38.35, 32.14, 55.22

Decimal12028610

Web safe#cc99cc

Pantone2567 C

Shades of plum

#ab76b8 #9f62ad #90539f #7e488b #6c3e77 #5a3463 #482950 #361f3c #241528 #120a14

Tints of plum

#bd95c7 #c49fcd #caaad2 #d1b4d8 #d7bfdd #dec9e3 #e4d4e8 #ebdeee #f1e9f3 #f8f3f9

Colors that go with plum

Complementary#95c28a Analogous#9b8ac2 Analogous#c28ab1 Triadic#c2b78a Triadic#8ac2b7 Split complementary#b1c28a Split complementary#8ac29b

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 6, 29, 0, 24.

The same color needs a different cmyk build depending on the paper. Here is #b78ac2 on both.

Coated stockgloss or silk, C

6 29 0 24

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

10 31 4 30

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #b78ac2 straight into your stylesheet.

.background { background-color: #b78ac2; }
.text { color: #b78ac2; }
.border { border: 2px solid #b78ac2; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #b78ac2 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b78ac2 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b78ac2 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b78ac2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #b78ac2 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.