Medium violet red

#ad4e7e

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red sits in the pink band, mid and soft. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #ad4e7e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad4e7e

RGB173, 78, 126

HSL330, 38%, 49%

HSV330, 55%, 68%

CMYK0%, 55%, 27%, 32%

Lab46.76, 44.28, -8.33

XYZ23.72, 15.84, 21.55

Decimal11357822

Web safe#996666

Pantone682 C

Shades of medium violet red

#9e4773 #8f4068 #7f395d #703352 #612c47 #52253c #431e31 #331725 #24101a #150a0f

Tints of medium violet red

#b65d8a #be6e96 #c57ea2 #cc8fae #d4a0ba #dbb0c6 #e3c1d2 #ead1de #f2e2ea #f9f3f6

Colors that go with medium violet red

Complementary#4ead7d Analogous#ad4ead Analogous#ad4e4e Triadic#7ead4e Triadic#4e7ead Split complementary#4ead4e Split complementary#4eadad

Medium violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 55, 27, 32.

The same color needs a different cmyk build depending on the paper. Here is #ad4e7e on both.

Coated stockgloss or silk, C

0 55 27 32

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 55 29 38

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium violet red in css

Copy #ad4e7e straight into your stylesheet.

.background { background-color: #ad4e7e; }
.text { color: #ad4e7e; }
.border { border: 2px solid #ad4e7e; }

How medium violet red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium violet red and accessibility

Contrast ratios for #ad4e7e against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ad4e7e against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #ad4e7e sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #ad4e7e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ad4e7e come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.