Indian red

#ad4e4e

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red lands in the red band, mid and soft. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #ad4e4e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ad4e4e
RGB173, 78, 78
HSL0, 38%, 49%
HSV0, 55%, 68%
CMYK0%, 55%, 55%, 32%
Lab45.47, 38.89, 19.01
XYZ21.33, 14.88, 8.96
Decimal11357774
Web safe#996666
Pantone703 C
Pantone703 CHex#ad4e4eRgb173 78 78Cmyk0 55 55 32Lab45 39 19Darker#4b2222Deep#7c3838Lighter#c18181

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 55, 55, 32.

The same color needs a different cmyk build depending on the paper. Here is #ad4e4e on both.

Coated stockgloss or silk, C
0 55 55 32
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 55 55 38
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #ad4e4e straight into your stylesheet.

.background { background-color: #ad4e4e; }
.text { color: #ad4e4e; }
.border { border: 2px solid #ad4e4e; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #ad4e4e against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.28:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.98:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #ad4e4e against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #ad4e4e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #ad4e4e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ad4e4e come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.