Dark purple

#201727

Hex, rgb, cmyk and Pantone values for dark purple, with shades, tints, matching colors and free print quality patterns.

This is Dark purple, a muted purple at 274 degrees. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Dark purple color values

Every conversion for #201727, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#201727
RGB32, 23, 39
HSL274, 26%, 12%
HSV274, 41%, 15%
CMYK18%, 41%, 0%, 85%
Lab9.53, 8.54, -9.26
XYZ1.27, 1.07, 2.06
Decimal2103079
Web safe#330033
Pantone276 C
Pantone276 CHex#201727Rgb32 23 39Cmyk18 41 0 85Lab10 9 -9Darker#201726Deep#201727Lighter#453352

Shades of dark purple

Tints of dark purple

Colors that go with dark purple

Dark purple in print

It runs deep in print, so a rich black build underneath keeps it from looking flat. The cmyk build is 18, 41, 0, 85.

The same color needs a different cmyk build depending on the paper. Here is #201727 on both.

Coated stockgloss or silk, C
18 41 0 85
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
21 42 4 91
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark purple in css

Copy #201727 straight into your stylesheet.

.background { background-color: #201727; }
.text { color: #201727; }
.border { border: 2px solid #201727; }

How dark purple looks on light and dark

Dark purple and accessibility

Contrast ratios for #201727 against black and white text, measured to the WCAG standard.

Textwhite text on this color
17.31:1
AApass · AA largepass · AAApass
Textblack text on this color
1.21:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #201727 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark purple on a business card, sticker and pattern

A quick look at how #201727 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark purple into a seamless pattern

Four patterns built from #201727 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #201727 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.