Tomato

#ff695b

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Tomato color values

Every conversion for #ff695b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ff695b
RGB255, 105, 91
HSL5, 100%, 68%
HSV5, 64%, 100%
CMYK0%, 59%, 64%, 0%
Lab63.44, 56.25, 37.1
XYZ48.18, 32.12, 13.56
Decimal16738651
Web safe#ff6666
Pantone178 C
Pantone178 CHex#ff695bRgb255 105 91Cmyk0 59 64 0Lab63 56 37Darker#cb1100Deep#ff2814Lighter#faaea7

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 59, 64, 0.

The same color needs a different cmyk build depending on the paper. Here is #ff695b on both.

Coated stockgloss or silk, C
0 59 64 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 58 63 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Tomato in css

Copy #ff695b straight into your stylesheet.

.background { background-color: #ff695b; }
.text { color: #ff695b; }
.border { border: 2px solid #ff695b; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #ff695b against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.83:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.42:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #ff695b against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #ff695b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #ff695b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #ff695b is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.