Ivory

#f7f4e4

Hex, rgb, cmyk and Pantone values for ivory, with shades, tints, matching colors and free print quality patterns.

Ivory falls in the yellow band, pale and soft. Yellows like this read optimistic and energetic. Charcoal and navy give it the contrast it needs and purple across the wheel makes it pop.

Ivory color values

Every conversion for #f7f4e4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f7f4e4
RGB247, 244, 228
HSL51, 54%, 93%
HSV51, 8%, 97%
CMYK0%, 1%, 8%, 3%
Lab96.03, -1.7, 8.05
XYZ84.71, 90.08, 86.32
Decimal16250084
Web safe#ffffcc
Pantone427 C
Pantone427 CHex#f7f4e4Rgb247 244 228Cmyk0 1 8 3Lab96 -2 8Darker#d6c776Deep#e7deadLighter#f7f5e8

Shades of ivory

Tints of ivory

Colors that go with ivory

Ivory in print

In print it lays down as a whisper of ink, so keep it off small text where it can vanish. The cmyk build is 0, 1, 8, 3.

The same color needs a different cmyk build depending on the paper. Here is #f7f4e4 on both.

Coated stockgloss or silk, C
0 1 8 3
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 5 11 9
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Ivory in css

Copy #f7f4e4 straight into your stylesheet.

.background { background-color: #f7f4e4; }
.text { color: #f7f4e4; }
.border { border: 2px solid #f7f4e4; }

How ivory looks on light and dark

Ivory and accessibility

Contrast ratios for #f7f4e4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.10:1
AAfail · AA largefail · AAAfail
Textblack text on this color
19.02:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #f7f4e4 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Ivory on a business card, sticker and pattern

A quick look at how #f7f4e4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around ivory? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn ivory into a seamless pattern

Four patterns built from #f7f4e4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from ivory, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #f7f4e4 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.