Ivory

#f0f4e6

Hex, rgb, cmyk and Pantone values for ivory, with shades, tints, matching colors and free print quality patterns.

This is Ivory, a soft green at 77 degrees. Greens like this connect to growth and calm. It works beside earthy oranges for contrast, or with other greens for a calm monochrome.

Ivory color values

Every conversion for #f0f4e6, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f0f4e6
RGB240, 244, 230
HSL77, 39%, 93%
HSV77, 6%, 96%
CMYK2%, 0%, 6%, 4%
Lab95.56, -3.76, 6.27
XYZ82.57, 88.94, 87.68
Decimal15791334
Web safe#ffffff
Pantone621 C
Pantone621 CHex#f0f4e6Rgb240 244 230Cmyk2 0 6 4Lab96 -4 6Darker#b4c883Deep#d2deb4Lighter#f2f5ea

Shades of ivory

Tints of ivory

Colors that go with ivory

Ivory in print

At this lightness it prints as a faint wash, best for backgrounds rather than fine type. The cmyk build is 2, 0, 6, 4.

The same color needs a different cmyk build depending on the paper. Here is #f0f4e6 on both.

Coated stockgloss or silk, C
2 0 6 4
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
6 4 10 10
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Ivory in css

Copy #f0f4e6 straight into your stylesheet.

.background { background-color: #f0f4e6; }
.text { color: #f0f4e6; }
.border { border: 2px solid #f0f4e6; }

How ivory looks on light and dark

Ivory and accessibility

Contrast ratios for #f0f4e6 against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.12:1
AAfail · AA largefail · AAAfail
Textblack text on this color
18.79:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #f0f4e6 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Ivory on a business card, sticker and pattern

A quick look at how #f0f4e6 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around ivory? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn ivory into a seamless pattern

Four patterns built from #f0f4e6 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from ivory, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #f0f4e6 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.