Red

#e63c2d

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #e63c2d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e63c2d

RGB230, 60, 45

HSL5, 79%, 54%

HSV5, 80%, 90%

CMYK0%, 74%, 80%, 10%

Lab52.11, 63.85, 47.98

XYZ34.72, 20.24, 4.56

Decimal15088685

Web safe#ff3333

Pantone179 C

Shades of red

#e02b1b #ca2618 #b42215 #9e1e13 #891a10 #73160e #5d120b #470e08 #310906 #1b0503

Tints of red

#e84e40 #eb6054 #ed7267 #ef847b #f2968e #f4a8a1 #f6bab5 #f8ccc8 #fbdedc #fdf0ef

Colors that go with red

Complementary#2dd7e6 Analogous#e62d7a Analogous#e6982d Triadic#2de63c Triadic#3c2de6 Split complementary#2de699 Split complementary#2d7ae6

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 74, 80, 10.

The same color needs a different cmyk build depending on the paper. Here is #e63c2d on both.

Coated stockgloss or silk, C

0 74 80 10

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 72 78 16

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #e63c2d straight into your stylesheet.

.background { background-color: #e63c2d; }
.text { color: #e63c2d; }
.border { border: 2px solid #e63c2d; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e63c2d against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e63c2d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e63c2d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e63c2d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e63c2d are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.