Plum

#e38dbf

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light pink, soft and easy to pair. Light pinks like this suit beauty, baby and lifestyle work. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #e38dbf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e38dbf
RGB227, 141, 191
HSL325, 61%, 72%
HSV325, 38%, 89%
CMYK0%, 38%, 16%, 11%
Lab68.85, 39.5, -12.18
XYZ50.61, 39.14, 54.18
Decimal14912959
Web safe#cc99cc
Pantone673 C
Pantone673 CHex#e38dbfRgb227 141 191Cmyk0 38 16 11Lab69 40 -12Darker#b52c7cDeep#d5549fLighter#efc8df

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 38, 16, 11.

The same color needs a different cmyk build depending on the paper. Here is #e38dbf on both.

Coated stockgloss or silk, C
0 38 16 11
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 39 19 17
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #e38dbf straight into your stylesheet.

.background { background-color: #e38dbf; }
.text { color: #e38dbf; }
.border { border: 2px solid #e38dbf; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #e38dbf against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.38:1
AAfail · AA largefail · AAAfail
Textblack text on this color
8.83:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #e38dbf against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #e38dbf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #e38dbf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e38dbf is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.