Plum

#e2b7ff

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a vivid purple at 276 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #e2b7ff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e2b7ff
RGB226, 183, 255
HSL276, 100%, 86%
HSV276, 28%, 100%
CMYK11%, 28%, 0%, 0%
Lab80.32, 28.35, -29.72
XYZ66.35, 57.26, 102.16
Decimal14858239
Web safe#ccccff
Pantone264 C
Pantone264 CHex#e2b7ffRgb226 183 255Cmyk11 28 0 0Lab80 28 -30Darker#a828ffDeep#c570ffLighter#f2e2fd

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 11, 28, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #e2b7ff on both.

Coated stockgloss or silk, C
11 28 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
14 30 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #e2b7ff straight into your stylesheet.

.background { background-color: #e2b7ff; }
.text { color: #e2b7ff; }
.border { border: 2px solid #e2b7ff; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #e2b7ff against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.69:1
AAfail · AA largefail · AAAfail
Textblack text on this color
12.45:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #e2b7ff against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #e2b7ff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #e2b7ff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e2b7ff are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.