Red

#e13021

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #e13021, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e13021

RGB225, 48, 33

HSL5, 76%, 51%

HSV5, 85%, 88%

CMYK0%, 79%, 85%, 12%

Lab49.78, 65.7, 51.36

XYZ32.38, 18.23, 3.25

Decimal14757921

Web safe#cc3333

Pantone179 C

Shades of red

#cf2a1c #bb2619 #a72217 #931e14 #7f1a11 #6b160e #57120c #430e09 #2f0a06 #1b0504

Tints of red

#e44336 #e7564a #e96a5f #ec7d74 #ef9088 #f2a39d #f5b7b1 #f7cac6 #fadddb #fdf0ef

Colors that go with red

Complementary#21d2e1 Analogous#e12172 Analogous#e19021 Triadic#21e130 Triadic#3021e1 Split complementary#21e190 Split complementary#2172e1

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 79, 85, 12.

The same color needs a different cmyk build depending on the paper. Here is #e13021 on both.

Coated stockgloss or silk, C

0 79 85 12

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 77 82 18

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #e13021 straight into your stylesheet.

.background { background-color: #e13021; }
.text { color: #e13021; }
.border { border: 2px solid #e13021; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e13021 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e13021 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e13021 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e13021 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e13021 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.