Indian red

#e04d41

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #e04d41, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e04d41
RGB224, 77, 65
HSL5, 72%, 57%
HSV5, 71%, 88%
CMYK0%, 66%, 71%, 12%
Lab53.53, 56.44, 38.46
XYZ34.35, 21.54, 7.35
Decimal14699841
Web safe#cc6633
Pantone1788 C
Pantone1788 CHex#e04d41Rgb224 77 65Cmyk0 66 71 12Lab54 56 38Darker#7e1c15Deep#bb2a1fLighter#e58b84

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 66, 71, 12.

The same color needs a different cmyk build depending on the paper. Here is #e04d41 on both.

Coated stockgloss or silk, C
0 66 71 12
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 69 18
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #e04d41 straight into your stylesheet.

.background { background-color: #e04d41; }
.text { color: #e04d41; }
.border { border: 2px solid #e04d41; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #e04d41 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.96:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.31:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #e04d41 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #e04d41 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #e04d41 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e04d41 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.