Indian red

#e04848

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #e04848, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e04848
RGB224, 72, 72
HSL0, 71%, 58%
HSV0, 68%, 88%
CMYK0%, 68%, 68%, 12%
Lab52.89, 58.77, 33.74
XYZ34.23, 20.95, 8.37
Decimal14698568
Web safe#cc3333
Pantone710 C
Pantone710 CHex#e04848Rgb224 72 72Cmyk0 68 68 12Lab53 59 34Darker#831616Deep#c02121Lighter#e58a8a

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 68, 68, 12.

The same color needs a different cmyk build depending on the paper. Here is #e04848 on both.

Coated stockgloss or silk, C
0 68 68 12
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 67 18
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #e04848 straight into your stylesheet.

.background { background-color: #e04848; }
.text { color: #e04848; }
.border { border: 2px solid #e04848; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #e04848 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.05:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.19:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #e04848 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #e04848 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #e04848 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e04848 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.