Indian red

#d9464c

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a strong red sitting at 358 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #d9464c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d9464c
RGB217, 70, 76
HSL358, 66%, 56%
HSV358, 68%, 85%
CMYK0%, 68%, 65%, 15%
Lab51.44, 57.53, 29.36
XYZ32.11, 19.65, 8.94
Decimal14239308
Web safe#cc3333
Pantone710 C
Pantone710 CHex#d9464cRgb217 70 76Cmyk0 68 65 15Lab51 58 29Darker#78191cDeep#b3252bLighter#e0868a

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 68, 65, 15.

The same color needs a different cmyk build depending on the paper. Here is #d9464c on both.

Coated stockgloss or silk, C
0 68 65 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 64 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #d9464c straight into your stylesheet.

.background { background-color: #d9464c; }
.text { color: #d9464c; }
.border { border: 2px solid #d9464c; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #d9464c against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.26:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.93:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #d9464c against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #d9464c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #d9464c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d9464c are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.