Plum

#d8a7ff

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a vivid purple at 273 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #d8a7ff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d8a7ff

RGB216, 167, 255

HSL273, 100%, 83%

HSV273, 35%, 100%

CMYK15%, 35%, 0%, 0%

Lab75.73, 33.96, -36.88

XYZ60.19, 49.46, 100.98

Decimal14198783

Web safe#cc99ff

Pantone264 C

Shades of plum

#c780ff #b559ff #a432ff #930aff #7e00e2 #6800bb #520094 #3d006d #270046 #11001f

Tints of plum

#dbaeff #deb5ff #e1bcff #e4c3ff #e8caff #ebd1ff #eed8ff #f1dfff #f4e6ff #f7edff

Colors that go with plum

Complementary#ceffa7 Analogous#aca7ff Analogous#ffa7fa Triadic#ffd8a7 Triadic#a7ffd8 Split complementary#faffa7 Split complementary#a7ffac

Plum in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 15, 35, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #d8a7ff on both.

Coated stockgloss or silk, C

15 35 0 0

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

18 36 4 6

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #d8a7ff straight into your stylesheet.

.background { background-color: #d8a7ff; }
.text { color: #d8a7ff; }
.border { border: 2px solid #d8a7ff; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #d8a7ff against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d8a7ff against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d8a7ff sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d8a7ff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d8a7ff come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.