Plum

#d496b8

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum sits in the pink band, light and soft. Light pinks like this suit beauty, baby and lifestyle work. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #d496b8, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d496b8
RGB212, 150, 184
HSL327, 42%, 71%
HSV327, 29%, 83%
CMYK0%, 29%, 13%, 17%
Lab68.95, 28.42, -8.32
XYZ46.71, 39.27, 50.47
Decimal13932216
Web safe#cc99cc
Pantone673 C
Pantone673 CHex#d496b8Rgb212 150 184Cmyk0 29 13 17Lab69 28 -8Darker#9c4072Deep#bf6396Lighter#e7cada

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 29, 13, 17.

The same color needs a different cmyk build depending on the paper. Here is #d496b8 on both.

Coated stockgloss or silk, C
0 29 13 17
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 31 16 23
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #d496b8 straight into your stylesheet.

.background { background-color: #d496b8; }
.text { color: #d496b8; }
.border { border: 2px solid #d496b8; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #d496b8 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.37:1
AAfail · AA largefail · AAAfail
Textblack text on this color
8.85:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #d496b8 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d496b8 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d496b8 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d496b8 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.