Red

#d4472e

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d4472e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d4472e

RGB212, 71, 46

HSL9, 66%, 51%

HSV9, 78%, 83%

CMYK0%, 67%, 78%, 17%

Lab50.34, 54.12, 44.62

XYZ29.9, 18.7, 4.62

Decimal13911854

Web safe#cc3333

Pantone179 C

Shades of red

#c33f28 #b03924 #9d3320 #8b2d1d #782719 #652115 #521b11 #3f150d #2c0e09 #190805

Tints of red

#d85841 #dc6955 #e07a68 #e48b7c #e89c8f #ecaea3 #f0bfb6 #f4d0c9 #f8e1dd #fcf2f0

Colors that go with red

Complementary#2ebbd4 Analogous#d42e68 Analogous#d49a2e Triadic#2ed447 Triadic#472ed4 Split complementary#2ed49a Split complementary#2e68d4

Red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 67, 78, 17.

The same color needs a different cmyk build depending on the paper. Here is #d4472e on both.

Coated stockgloss or silk, C

0 67 78 17

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 66 76 23

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #d4472e straight into your stylesheet.

.background { background-color: #d4472e; }
.text { color: #d4472e; }
.border { border: 2px solid #d4472e; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d4472e against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d4472e against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d4472e sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d4472e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d4472e come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.