Plum

#d2aef2

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a strong purple at 272 degrees. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #d2aef2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d2aef2
RGB210, 174, 242
HSL272, 72%, 82%
HSV272, 28%, 95%
CMYK13%, 28%, 0%, 5%
Lab76.3, 25.6, -29.03
XYZ57.74, 50.38, 90.69
Decimal13807346
Web safe#cc99ff
Pantone264 C
Pantone264 CHex#d2aef2Rgb210 174 242Cmyk13 28 0 5Lab76 26 -29Darker#8e33deDeep#b070e8Lighter#f0e6fa

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 13, 28, 0, 5.

The same color needs a different cmyk build depending on the paper. Here is #d2aef2 on both.

Coated stockgloss or silk, C
13 28 0 5
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
16 30 4 11
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #d2aef2 straight into your stylesheet.

.background { background-color: #d2aef2; }
.text { color: #d2aef2; }
.border { border: 2px solid #d2aef2; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #d2aef2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.90:1
AAfail · AA largefail · AAAfail
Textblack text on this color
11.08:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #d2aef2 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d2aef2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d2aef2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d2aef2 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.