Chocolate

#d2753a

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with confident warmth. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #d2753a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d2753a
RGB210, 117, 58
HSL23, 63%, 53%
HSV23, 72%, 82%
CMYK0%, 44%, 72%, 18%
Lab58.72, 31.82, 47.27
XYZ33.7, 26.73, 7.39
Decimal13792570
Web safe#cc6633
Pantone717 C
Pantone717 CHex#d2753aRgb210 117 58Cmyk0 44 72 18Lab59 32 47Darker#663617Deep#a05425Lighter#da9f79

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 44, 72, 18.

The same color needs a different cmyk build depending on the paper. Here is #d2753a on both.

Coated stockgloss or silk, C
0 44 72 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 44 70 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #d2753a straight into your stylesheet.

.background { background-color: #d2753a; }
.text { color: #d2753a; }
.border { border: 2px solid #d2753a; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #d2753a against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.31:1
AAfail · AA largepass · AAAfail
Textblack text on this color
6.35:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #d2753a against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #d2753a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #d2753a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d2753a are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.