Plum

#ccaad5

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light purple with a relaxed cast. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #ccaad5, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ccaad5

RGB204, 170, 213

HSL287, 34%, 75%

HSV287, 20%, 84%

CMYK4%, 20%, 0%, 16%

Lab73.8, 20.0, -17.13

XYZ51.29, 46.39, 69.2

Decimal13413077

Web safe#cc99cc

Pantone2635 C

Shades of plum

#be92c9 #b07bbe #a263b2 #9150a2 #7c448a #673973 #522d5b #3c2144 #27162c #120a14

Tints of plum

#d0b1d9 #d5b9dc #d9c0e0 #dec7e3 #e2cfe7 #e6d6eb #ebddee #efe4f2 #f3ecf5 #f8f3f9

Colors that go with plum

Complementary#b3d5aa Analogous#b7aad5 Analogous#d5aac8 Triadic#d5ccaa Triadic#aad5cc Split complementary#c8d5aa Split complementary#aad5b7

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 4, 20, 0, 16.

The same color needs a different cmyk build depending on the paper. Here is #ccaad5 on both.

Coated stockgloss or silk, C

4 20 0 16

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

8 22 4 22

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #ccaad5 straight into your stylesheet.

.background { background-color: #ccaad5; }
.text { color: #ccaad5; }
.border { border: 2px solid #ccaad5; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #ccaad5 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #ccaad5 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #ccaad5 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #ccaad5 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ccaad5 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.