Plum

#c7a3dc

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 278 degrees. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #c7a3dc, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c7a3dc
RGB199, 163, 220
HSL278, 45%, 75%
HSV278, 26%, 86%
CMYK10%, 26%, 0%, 14%
Lab71.9, 23.6, -23.9
XYZ49.57, 43.5, 73.49
Decimal13083612
Web safe#cc99cc
Pantone264 C
Pantone264 CHex#c7a3dcRgb199 163 220Cmyk10 26 0 14Lab72 24 -24Darker#8642aeDeep#a86fc8Lighter#e6d8ee

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 10, 26, 0, 14.

The same color needs a different cmyk build depending on the paper. Here is #c7a3dc on both.

Coated stockgloss or silk, C
10 26 0 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
13 28 4 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #c7a3dc straight into your stylesheet.

.background { background-color: #c7a3dc; }
.text { color: #c7a3dc; }
.border { border: 2px solid #c7a3dc; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c7a3dc against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.16:1
AAfail · AA largefail · AAAfail
Textblack text on this color
9.70:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #c7a3dc against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c7a3dc sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c7a3dc and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #c7a3dc are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.