Plum

#c294c4

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a muted pink at 298 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #c294c4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c294c4
RGB194, 148, 196
HSL298, 29%, 67%
HSV298, 24%, 77%
CMYK1%, 24%, 0%, 23%
Lab67.0, 25.48, -18.12
XYZ42.8, 36.63, 57.04
Decimal12752068
Web safe#cc99cc
Pantone2567 C
Pantone2567 CHex#c294c4Rgb194 148 196Cmyk1 24 0 23Lab67 25 -18Darker#7f4882Deep#a866abLighter#dbc3dc

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 1, 24, 0, 23.

The same color needs a different cmyk build depending on the paper. Here is #c294c4 on both.

Coated stockgloss or silk, C
1 24 0 23
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
5 26 4 29
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #c294c4 straight into your stylesheet.

.background { background-color: #c294c4; }
.text { color: #c294c4; }
.border { border: 2px solid #c294c4; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #c294c4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.52:1
AAfail · AA largefail · AAAfail
Textblack text on this color
8.33:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #c294c4 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #c294c4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #c294c4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #c294c4 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.