Chocolate

#b76c3d

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and soft. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #b76c3d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b76c3d

RGB183, 108, 61

HSL23, 50%, 48%

HSV23, 67%, 72%

CMYK0%, 41%, 67%, 28%

Lab53.09, 25.66, 38.48

XYZ25.73, 21.13, 7.14

Decimal12020797

Web safe#cc6633

Pantone471 C

Shades of chocolate

#a76338 #975932 #87502d #774628 #673d22 #57331d #472a18 #372012 #27170d #170e08

Tints of chocolate

#c3794a #c9865d #cf946f #d5a282 #dcb095 #e2bea7 #e8ccba #eed9cc #f4e7df #fbf5f2

Colors that go with chocolate

Complementary#3d88b7 Analogous#b73d4b Analogous#b7a93d Triadic#3db76c Triadic#6c3db7 Split complementary#3db7a9 Split complementary#3d4bb7

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 41, 67, 28.

The same color needs a different cmyk build depending on the paper. Here is #b76c3d on both.

Coated stockgloss or silk, C

0 41 67 28

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 42 66 34

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #b76c3d straight into your stylesheet.

.background { background-color: #b76c3d; }
.text { color: #b76c3d; }
.border { border: 2px solid #b76c3d; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #b76c3d against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #b76c3d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #b76c3d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #b76c3d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #b76c3d is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.