Plum

#b196b3

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a muted pink at 296 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #b196b3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#b196b3
RGB177, 150, 179
HSL296, 16%, 65%
HSV296, 16%, 70%
CMYK1%, 16%, 0%, 30%
Lab65.29, 15.27, -11.35
XYZ37.17, 34.41, 47.33
Decimal11638451
Web safe#9999cc
Pantone666 C
Pantone666 CHex#b196b3Rgb177 150 179Cmyk1 16 0 30Lab65 15 -11Darker#6a4e6cDeep#926d95Lighter#cfc0d0

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 1, 16, 0, 30.

The same color needs a different cmyk build depending on the paper. Here is #b196b3 on both.

Coated stockgloss or silk, C
1 16 0 30
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
5 19 4 36
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #b196b3 straight into your stylesheet.

.background { background-color: #b196b3; }
.text { color: #b196b3; }
.border { border: 2px solid #b196b3; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #b196b3 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.66:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.88:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #b196b3 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #b196b3 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #b196b3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #b196b3 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.