Chocolate

#af714a

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with grounded warmth. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #af714a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#af714a

RGB175, 113, 74

HSL23, 41%, 49%

HSV23, 58%, 69%

CMYK0%, 35%, 58%, 31%

Lab53.4, 20.43, 31.57

XYZ24.82, 21.42, 9.3

Decimal11497802

Web safe#996633

Pantone730 C

Shades of chocolate

#a06744 #905d3d #815337 #724930 #623f2a #533623 #442c1d #342216 #251810 #160e09

Tints of chocolate

#b97e59 #c08b6a #c7987b #cea68c #d6b39d #ddc0ae #e4cdbf #ebdbd0 #f2e8e1 #faf5f2

Colors that go with chocolate

Complementary#4a88af Analogous#af4a56 Analogous#afa44a Triadic#4aaf71 Triadic#714aaf Split complementary#4aafa3 Split complementary#4a56af

Chocolate in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 35, 58, 31.

The same color needs a different cmyk build depending on the paper. Here is #af714a on both.

Coated stockgloss or silk, C

0 35 58 31

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 36 57 37

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #af714a straight into your stylesheet.

.background { background-color: #af714a; }
.text { color: #af714a; }
.border { border: 2px solid #af714a; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #af714a against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #af714a against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #af714a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #af714a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #af714a come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.