Brown

#ac3d3d

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #ac3d3d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ac3d3d

RGB172, 61, 61

HSL0, 48%, 46%

HSV0, 65%, 67%

CMYK0%, 65%, 65%, 33%

Lab41.91, 45.39, 24.65

XYZ19.52, 12.45, 5.79

Decimal11287869

Web safe#993333

Pantone703 C

Shades of brown

#9d3838 #8e3232 #7f2d2d #702828 #612323 #521d1d #431818 #341313 #260d0d #170808

Tints of brown

#bd4646 #c45959 #cb6c6c #d27f7f #d89292 #dfa5a5 #e6b8b8 #edcccc #f4dfdf #faf2f2

Colors that go with brown

Complementary#3dacac Analogous#ac3d75 Analogous#ac753d Triadic#3dac3d Triadic#3d3dac Split complementary#3dac75 Split complementary#3d74ac

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 65, 65, 33.

The same color needs a different cmyk build depending on the paper. Here is #ac3d3d on both.

Coated stockgloss or silk, C

0 65 65 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 64 64 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #ac3d3d straight into your stylesheet.

.background { background-color: #ac3d3d; }
.text { color: #ac3d3d; }
.border { border: 2px solid #ac3d3d; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #ac3d3d against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #ac3d3d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #ac3d3d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #ac3d3d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ac3d3d come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.