Chocolate

#ab5d00

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a deep orange with weighty warmth. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #ab5d00, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ab5d00
RGB171, 93, 0
HSL33, 100%, 34%
HSV33, 100%, 67%
CMYK0%, 46%, 100%, 33%
Lab47.61, 26.7, 56.11
XYZ20.71, 16.49, 2.09
Decimal11230464
Web safe#996600
Pantone160 C
Pantone160 CHex#ab5d00Rgb171 93 0Cmyk0 46 100 33Lab48 27 56Darker#3d2100Deep#663700Lighter#e6830c

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 46, 100, 33.

The same color needs a different cmyk build depending on the paper. Here is #ab5d00 on both.

Coated stockgloss or silk, C
0 46 100 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 46 96 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #ab5d00 straight into your stylesheet.

.background { background-color: #ab5d00; }
.text { color: #ab5d00; }
.border { border: 2px solid #ab5d00; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #ab5d00 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.89:1
AApass · AA largepass · AAAfail
Textblack text on this color
4.30:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #ab5d00 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #ab5d00 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #ab5d00 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ab5d00 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.