Plum

#aa8cc3

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a soft purple at 273 degrees. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #aa8cc3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa8cc3
RGB170, 140, 195
HSL273, 31%, 66%
HSV273, 28%, 76%
CMYK13%, 28%, 0%, 24%
Lab62.71, 21.84, -24.31
XYZ35.81, 31.24, 55.77
Decimal11177155
Web safe#9999cc
Pantone2645 C
Pantone2645 CHex#aa8cc3Rgb170 140 195Cmyk13 28 0 24Lab63 22 -24Darker#63427eDeep#875dabLighter#cdbdda

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 13, 28, 0, 24.

The same color needs a different cmyk build depending on the paper. Here is #aa8cc3 on both.

Coated stockgloss or silk, C
13 28 0 24
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
16 30 4 30
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #aa8cc3 straight into your stylesheet.

.background { background-color: #aa8cc3; }
.text { color: #aa8cc3; }
.border { border: 2px solid #aa8cc3; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #aa8cc3 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.90:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.25:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #aa8cc3 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #aa8cc3 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #aa8cc3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #aa8cc3 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.