Purple

#a694b9

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a muted purple at 269 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #a694b9, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a694b9
RGB166, 148, 185
HSL269, 21%, 65%
HSV269, 20%, 73%
CMYK10%, 20%, 0%, 27%
Lab63.99, 13.85, -16.78
XYZ35.07, 32.79, 50.38
Decimal10917049
Web safe#9999cc
Pantone666 C
Pantone666 CHex#a694b9Rgb166 148 185Cmyk10 20 0 27Lab64 14 -17Darker#5f4b73Deep#82699dLighter#cac0d4

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 10, 20, 0, 27.

The same color needs a different cmyk build depending on the paper. Here is #a694b9 on both.

Coated stockgloss or silk, C
10 20 0 27
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
13 22 4 33
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #a694b9 straight into your stylesheet.

.background { background-color: #a694b9; }
.text { color: #a694b9; }
.border { border: 2px solid #a694b9; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #a694b9 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.78:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.56:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #a694b9 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #a694b9 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #a694b9 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #a694b9 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.