Plum

#a68ebd

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a mid purple with a balanced cast. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #a68ebd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a68ebd
RGB166, 142, 189
HSL271, 26%, 65%
HSV271, 25%, 74%
CMYK12%, 25%, 0%, 26%
Lab62.61, 18.1, -21.12
XYZ34.58, 31.13, 52.33
Decimal10915517
Web safe#9999cc
Pantone271 C
Pantone271 CHex#a68ebdRgb166 142 189Cmyk12 25 0 26Lab63 18 -21Darker#5f4577Deep#8261a3Lighter#c9bcd6

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 12, 25, 0, 26.

The same color needs a different cmyk build depending on the paper. Here is #a68ebd on both.

Coated stockgloss or silk, C
12 25 0 26
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
15 27 4 32
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #a68ebd straight into your stylesheet.

.background { background-color: #a68ebd; }
.text { color: #a68ebd; }
.border { border: 2px solid #a68ebd; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #a68ebd against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.91:1
AAfail · AA largefail · AAAfail
Textblack text on this color
7.23:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #a68ebd against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #a68ebd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #a68ebd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #a68ebd are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.