Blue

#9d99bc

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #9d99bc, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9d99bc

RGB157, 153, 188

HSL247, 21%, 67%

HSV247, 19%, 74%

CMYK16%, 19%, 0%, 26%

Lab64.63, 8.69, -17.56

XYZ34.37, 33.58, 52.25

Decimal10328508

Web safe#9999cc

Pantone271 C

Shades of blue

#8b86b0 #7974a3 #686296 #5b5683 #4e4a70 #413d5d #34314b #272538 #1a1825 #0d0c12

Tints of blue

#a6a2c2 #afabc8 #b7b4ce #c0bdd4 #c9c7da #d2d0e0 #dad9e6 #e3e2ec #ecebf2 #f5f4f8

Colors that go with blue

Complementary#b8bc99 Analogous#99a6bc Analogous#af99bc Triadic#bc9d99 Triadic#99bc9d Split complementary#bcaf99 Split complementary#a6bc99

Blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 16, 19, 0, 26.

The same color needs a different cmyk build depending on the paper. Here is #9d99bc on both.

Coated stockgloss or silk, C

16 19 0 26

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

19 21 4 32

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #9d99bc straight into your stylesheet.

.background { background-color: #9d99bc; }
.text { color: #9d99bc; }
.border { border: 2px solid #9d99bc; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #9d99bc against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #9d99bc against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #9d99bc sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #9d99bc and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #9d99bc come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.