Blue

#978eb4

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and muted. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #978eb4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#978eb4

RGB151, 142, 180

HSL254, 20%, 63%

HSV254, 21%, 71%

CMYK16%, 21%, 0%, 29%

Lab60.98, 11.17, -18.65

XYZ30.67, 29.22, 47.2

Decimal9932468

Web safe#9999cc

Pantone271 C

Shades of blue

#877ca8 #776b9d #695e8d #5c527b #4f466a #423b58 #352f47 #282335 #1b1824 #0e0c12

Tints of blue

#a098bb #aaa2c2 #b3adc8 #bdb7cf #c6c1d6 #cfcbdd #d9d6e4 #e2e0ea #eceaf1 #f5f4f8

Colors that go with blue

Complementary#abb48e Analogous#8e98b4 Analogous#aa8eb4 Triadic#b4978e Triadic#8eb497 Split complementary#b4aa8e Split complementary#98b48e

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 16, 21, 0, 29.

The same color needs a different cmyk build depending on the paper. Here is #978eb4 on both.

Coated stockgloss or silk, C

16 21 0 29

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

19 23 4 35

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #978eb4 straight into your stylesheet.

.background { background-color: #978eb4; }
.text { color: #978eb4; }
.border { border: 2px solid #978eb4; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #978eb4 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #978eb4 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #978eb4 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #978eb4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #978eb4 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.