Red

#976a74

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a muted red sitting at 347 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #976a74, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#976a74

RGB151, 106, 116

HSL347, 18%, 50%

HSV347, 30%, 59%

CMYK0%, 30%, 23%, 41%

Lab49.68, 19.52, 1.64

XYZ21.07, 18.15, 18.92

Decimal9923188

Web safe#996666

Pantone5205 C

Shades of red

#8a606a #7d575f #6f4e55 #62444b #553b41 #473237 #3a282c #2d1f22 #1f1618 #120d0e

Tints of red

#a17881 #aa868e #b4949b #bea1a8 #c7afb5 #d1bdc2 #dbcbce #e4d9db #eee7e8 #f8f4f5

Colors that go with red

Complementary#6a978d Analogous#976a8b Analogous#97766a Triadic#74976a Triadic#6a7497 Split complementary#6a9776 Split complementary#6a8b97

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 30, 23, 41.

The same color needs a different cmyk build depending on the paper. Here is #976a74 on both.

Coated stockgloss or silk, C

0 30 23 41

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 32 25 47

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #976a74 straight into your stylesheet.

.background { background-color: #976a74; }
.text { color: #976a74; }
.border { border: 2px solid #976a74; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #976a74 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #976a74 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #976a74 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #976a74 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #976a74 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.