Brown

#968f60

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown falls in the yellow band, mid and muted. A yellow this strong grabs attention fast, good for warnings and energy brands. Pair it with dark neutrals so it stays legible, or with violet for a high energy scheme.

Brown color values

Every conversion for #968f60, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#968f60
RGB150, 143, 96
HSL52, 22%, 48%
HSV52, 36%, 59%
CMYK0%, 5%, 36%, 41%
Lab58.95, -4.8, 25.97
XYZ24.51, 26.97, 14.98
Decimal9867104
Web safe#999966
Pantone4505 C
Pantone4505 CHex#968f60Rgb150 143 96Cmyk0 5 36 41Lab59 -5 26Darker#3f3c28Deep#6a6544Lighter#b2ad8c

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 5, 36, 41.

The same color needs a different cmyk build depending on the paper. Here is #968f60 on both.

Coated stockgloss or silk, C
0 5 36 41
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 9 37 47
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Brown in css

Copy #968f60 straight into your stylesheet.

.background { background-color: #968f60; }
.text { color: #968f60; }
.border { border: 2px solid #968f60; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #968f60 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.28:1
AAfail · AA largepass · AAAfail
Textblack text on this color
6.39:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #968f60 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #968f60 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #968f60 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #968f60 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.