Purple

#968cb2

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple falls in the purple range, mid and muted. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #968cb2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#968cb2

RGB150, 140, 178

HSL256, 20%, 62%

HSV256, 21%, 70%

CMYK16%, 21%, 0%, 30%

Lab60.3, 11.53, -18.56

XYZ29.99, 28.45, 46.03

Decimal9866418

Web safe#999999

Pantone271 C

Shades of purple

#867ba6 #776a9b #695d8b #5c517a #4f4668 #423a57 #352f46 #282335 #1b1824 #0e0c12

Tints of purple

#a096b9 #a9a1c0 #b3abc7 #bcb6ce #c6c0d5 #cfcbdc #d9d5e3 #e2dfea #eceaf1 #f5f4f8

Colors that go with purple

Complementary#a8b28c Analogous#8c95b2 Analogous#a98cb2 Triadic#b2968c Triadic#8cb296 Split complementary#b2a98c Split complementary#95b28c

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 16, 21, 0, 30.

The same color needs a different cmyk build depending on the paper. Here is #968cb2 on both.

Coated stockgloss or silk, C

16 21 0 30

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

19 23 4 36

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Purple in css

Copy #968cb2 straight into your stylesheet.

.background { background-color: #968cb2; }
.text { color: #968cb2; }
.border { border: 2px solid #968cb2; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #968cb2 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #968cb2 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #968cb2 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #968cb2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #968cb2 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.