Blue

#908ea4

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a grey blue at 245 degrees. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #908ea4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#908ea4

RGB144, 142, 164

HSL245, 11%, 60%

HSV245, 13%, 64%

CMYK12%, 13%, 0%, 36%

Lab59.85, 5.26, -11.32

XYZ27.88, 27.96, 39.05

Decimal9473700

Web safe#999999

Pantone5285 C

Shades of blue

#817f98 #72708b #66647c #59576c #4d4b5d #403f4e #34333f #27262f #1b1a20 #0e0e11

Tints of blue

#9a98ac #a4a3b5 #aeadbd #b9b7c5 #c3c2ce #cdccd6 #d7d6de #e1e0e6 #ebebef #f5f5f7

Colors that go with blue

Complementary#a2a48e Analogous#8e97a4 Analogous#9b8ea4 Triadic#a4908e Triadic#8ea490 Split complementary#a49b8e Split complementary#97a48e

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 12, 13, 0, 36.

The same color needs a different cmyk build depending on the paper. Here is #908ea4 on both.

Coated stockgloss or silk, C

12 13 0 36

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

15 16 4 42

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #908ea4 straight into your stylesheet.

.background { background-color: #908ea4; }
.text { color: #908ea4; }
.border { border: 2px solid #908ea4; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #908ea4 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #908ea4 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #908ea4 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #908ea4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #908ea4 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.