Dark red

#7f331c

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a strong red sitting at 14 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #7f331c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7f331c
RGB127, 51, 28
HSL14, 64%, 30%
HSV14, 78%, 50%
CMYK0%, 60%, 78%, 50%
Lab31.72, 31.48, 30.33
XYZ10.15, 6.96, 1.91
Decimal8336156
Web safe#663333
Pantone1685 C
Pantone1685 CHex#7f331cRgb127 51 28Cmyk0 60 78 50Lab32 31 30Darker#32140bDeep#542212Lighter#b24e30

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 60, 78, 50.

The same color needs a different cmyk build depending on the paper. Here is #7f331c on both.

Coated stockgloss or silk, C
0 60 78 50
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 59 76 56
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark red in css

Copy #7f331c straight into your stylesheet.

.background { background-color: #7f331c; }
.text { color: #7f331c; }
.border { border: 2px solid #7f331c; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #7f331c against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.78:1
AApass · AA largepass · AAApass
Textblack text on this color
2.39:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #7f331c against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #7f331c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #7f331c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #7f331c is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.