Blue

#7e79a1

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and muted. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #7e79a1, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7e79a1
RGB126, 121, 161
HSL248, 18%, 55%
HSV248, 25%, 63%
CMYK22%, 25%, 0%, 37%
Lab52.6, 10.71, -20.73
XYZ21.87, 20.68, 36.56
Decimal8288673
Web safe#666699
Pantone272 C
Pantone272 CHex#7e79a1Rgb126 121 161Cmyk22 25 0 37Lab53 11 -21Darker#3c3952Deep#5b577cLighter#a7a4bd

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 22, 25, 0, 37.

The same color needs a different cmyk build depending on the paper. Here is #7e79a1 on both.

Coated stockgloss or silk, C
22 25 0 37
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
24 27 4 43
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #7e79a1 straight into your stylesheet.

.background { background-color: #7e79a1; }
.text { color: #7e79a1; }
.border { border: 2px solid #7e79a1; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #7e79a1 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.09:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.14:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #7e79a1 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #7e79a1 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #7e79a1 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #7e79a1 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.