Medium blue

#2b2bbd

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

This is Medium blue, a strong blue at 240 degrees. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium blue color values

Every conversion for #2b2bbd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#2b2bbd
RGB43, 43, 189
HSL240, 63%, 45%
HSV240, 77%, 74%
CMYK77%, 77%, 0%, 26%
Lab29.2, 49.18, -75.03
XYZ11.05, 5.92, 48.7
Decimal2829245
Web safe#3333cc
Pantone2736 C
Pantone2736 CHex#2b2bbdRgb43 43 189Cmyk77 77 0 26Lab29 49 -75Darker#111149Deep#1e1e83Lighter#5d5dd2

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 77, 77, 0, 26.

The same color needs a different cmyk build depending on the paper. Here is #2b2bbd on both.

Coated stockgloss or silk, C
77 77 0 26
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
75 75 4 32
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium blue in css

Copy #2b2bbd straight into your stylesheet.

.background { background-color: #2b2bbd; }
.text { color: #2b2bbd; }
.border { border: 2px solid #2b2bbd; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #2b2bbd against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.62:1
AApass · AA largepass · AAApass
Textblack text on this color
2.18:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #2b2bbd against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #2b2bbd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #2b2bbd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #2b2bbd are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.